Your show lives on in other people’s posts. We find them across TikTok, Instagram and YouTube, measure the views they add beyond your own channels, and show you what people say and which creators drove it.
A free walkthrough on a show like yours. We do the setup.
Fan pages, clip accounts and creators drove 2.0× Red Bull’s own views.
Real public posts and figures from a Sonder demo on Red Bull Rampage 2026 (1 Oct to 1 Nov 2026), shown as an illustration, not a client result. One Instagram reel that may be a paid collab is 46% of earned views; without it, outside accounts still out-reached Red Bull (1.08×).
You give us the show and your own accounts. Sonder does the rest, every day the campaign runs.
@johnysalidoFirst hits on my Rampage runFound by: Caption17.1Mviews@tntsportsclFirst-person preview of the courseFound by: Caption · On-screen text · Video8.8Mviews@reedboggsLine is linked, finals coming upFound by: Caption4.8Mviews@OutOfCollectiveSzymon Godziek launching that gapFound by: Caption · Video4.1Mviews@MattJonesThe scariest bike gaps I’ve ever seenFound by: Caption575KviewsYou give us the show and your own accounts. Sonder does the rest, every day the campaign runs.
Every clip, reaction, stitch, fan edit and repost, even when nobody tagged you. Sonder reads the caption, the spoken words, the text on screen and the video itself.
@johnysalidoFirst hits on my Rampage runFound by: Caption17.1Mviews@tntsportsclFirst-person preview of the courseFound by: Caption · On-screen text · Video8.8Mviews@reedboggsLine is linked, finals coming upFound by: Caption4.8Mviews@OutOfCollectiveSzymon Godziek launching that gapFound by: Caption · Video4.1Mviews@MattJonesThe scariest bike gaps I’ve ever seenFound by: Caption575KviewsEarned views next to your own, by platform and by day. Your own accounts, regional pages included, are counted as owned, so nothing is counted twice.
TikTok search was thin on this run, so its earned figure is a floor.
What people said in the comments, and the creators who drove the reach, so you know whom to call and what to fix next time.
@johnysalidoRider, 6 posts23.6M@tntsportsclBroadcaster, 1 post8.8M@reedboggsRider4.9MEarned and owned views are the start. Here is what else is in every campaign.
Every post is tagged with the moment it shows, so you can prove which part of the show worked.
Age and gender breakdowns of the people commenting, and where they are.
Gender
Men 97%Women 3%
Age
Where they are
Estimated from a sample of commenters. Age is a rough guide, not an exact count.
Type a question in plain words. Every answer is numbered back to the posts it came from.
Which riders drove the most views?
Juan Diego Salido. His six posts did 23.6M views, and his first-hits reel alone did 17.07M1. Kade Edwards was next at 6.7M2.
Choose which parts they see and lock it with a passcode. The link updates on its own, your client can ask it questions too, and the report downloads as a PDF.
What they see
Logos on screen, names said out loud or written, rivals included.
Posts grouped by what they are, with the views for each.
Numbers from Sonder demos on public posts: Red Bull Rampage 2026 and The Hundred 2026. Illustrative, not client results. Brand counts are a floor.
Your own posts are easy to count. Most of the reach is somewhere else.
At Red Bull Rampage 2026, 317 of them drove 115.6M views. Red Bull’s own 18 channels did 57.6M.
67% of all Rampage views were on other people’s posts.
At The Hundred 2026, three Indian fan pages did 23.8M views. That’s half of everything outside the official channels.
Thousands of comments, sorted into the few things people keep saying.
Illustrative examples: public posts Sonder measured for demos. Not client results, and not reviewed by the rights holders.
@johnysalidoOne rider’s own reel did 17.1M views, more than any Red Bull post in the window.
Illustrative examples: public posts Sonder measured for demos. Not client results, and not reviewed by the rights holders. Windows: 18 Sep to 29 Oct 2026; 1 Oct to 1 Nov 2026; 21 Jul to 1 Nov 2026.
The data that measures a launch also tells you what to make next, and with whom.
Which formats are spreading, and where each one is in its life: just starting, rising, at its peak, cooling off or back again. Every post is measured against the creator’s own usual views.
Explore Trend Lab
How Many Taps Cat ChallengeTikTok · 286 creators this week, growing 1.7× · as of 12 OctRisingCreator evaluation from what they actually did: reach against their own following and against peers their size, before you sign or brief them.
Explore Scout@johnysalidoRider, 6 posts545K23.6M@tntsportsclBroadcaster, 1 post1.5M8.8M@reedboggsRider122K4.9M@OutOfCollectiveMountain bike channel61K4.2M@pinkbikeMountain bike media, 22 posts1.9M3.5MTrend Lab shows real formats from its live feed. The creator list is Rampage’s outside creators (1 Oct to 1 Nov 2026).
We shortlist the creators, name the clips worth reposting and draft the report with you. Every recommendation links back to the posts behind it.
Anything else? Ask us on the call.
Sonder searches by the show’s names, people, moments, hashtags and sounds, then reads each candidate post: the caption, the spoken words, the text on screen and the video itself. A post only counts once it’s judged to be about your campaign, and each one says how it was found.
Owned is your own accounts, including regional and team pages you run. Earned is everyone else: fans, creators, media and clip channels. You choose the owned list, and you can move any account at any time.
Yes. Every number opens to the posts behind it, with a link to each video. Posts Sonder isn’t sure about wait in a review queue instead of being counted.
TikTok, Instagram and YouTube for every campaign, plus X, Facebook, Reddit, Threads and Snapchat where your audience is.
Per campaign, in pounds sterling. It depends on the size of the launch and how long you want it tracked. We’ll give you a price after the walkthrough.
Name a show or campaign. On the call we’ll walk you through Sonder on one like it.
A free walkthrough on a show like yours. We do the setup.
