Campaigns
Sonder finds every fan edit, reaction, remix, sound use and repost about a launch, checks each one, and adds it up next to your own posts. That’s your real EMV.
← Campaigns
Night Drive launch
Earned vs owned views
Daily views across every platform · Sep 12 – Oct 11
The real Sonder interface, with an invented launch.
Keyword tools see captions and hashtags. Fans post edits with no caption, dance to the sound and repost on Snapchat. Sonder finds those too, and says how.
0:24the bridge at 1:42 >>> learned it in one night, tutorial tomorrow
0:58slowed this down for the 3am drives, you're welcome
0:17pov the passenger finally picks something good
8:12Reacting to Night Drive for the first time. That production though
night drive has been on repeat since friday and the outro is genuinely one of the best of the year
night drive has been on repeat since friday and the outro is genuinely one of the best of the year
0:12the song from the car 🚗
0:21she asked who this was after ONE chorus
[FRESH] Mara Lune: Night Drive. Thoughts on the new direction?
[FRESH] Mara Lune: Night Drive. Thoughts on the new direction?
On one real remix: 3,916 posts found, 1,613 of them through the song’s sound, and 72 Snapchat Spotlights a paid-API search never saw.
The rest of the report, from the same posts. Every row and quote opens the post it came from.
| Creator | Platform | Influence | Posts | Views | Share of earned | Sentiment | Type |
|---|---|---|---|---|---|---|---|
lowtide.dance | TikTok | 88 | 4 | 3.9M | 8.0% of earned | Positive | Earned |
slowed.by.ivy | YouTube | 84 | 2 | 2.6M | 5.3% of earned | Positive | Earned |
maralune | TikTok | 82 | 14 | 14M | Your account | Positive | Owned |
kerbside.cuts | 79 | 3 | 1.7M | 3.5% of earned | Positive | Earned |
Every account that posted, owned and earned, with its views and share of the earned total. Reshare the best of them.
Comments about Night Drive, on the campaign's posts
Comments about the launch, scored. Tags, emojis and “first!” are left out.
Topics clustered from posts and comments
People time-stamp the bridge, slow it down and build dances around it.
“the bridge at 1:42 lives in my head rent free”
lowtide.danceFans film the song from the passenger seat, mostly after dark.
“this song only works with the windows down”
kerbside.cutsLong-time listeners compare it with the first record; most like the change.
“miss the guitars a bit but the outro makes up for it”
r/indieheadsWhat people keep coming back to, grouped from posts and comments, each with a quote you can open.
In plain words. The answer cites the posts behind it, numbered, so nobody takes a number on trust.
Earned views hit 6.3M that day, about four times the week before, and almost none of it came from your own accounts. Three fan posts did it: @lowtide.dance's dance to the bridge , a slowed + reverb version on YouTube Shorts , and a duet with the hook that 212 other accounts copied using the sound .
A live, read-only copy for your client or the artist’s team. You choose what it shows; spend never leaves the team.
A live, read-only link. It updates as new posts come in.
app.sonderlabs.co.uk/p/k7Qm2nightdriveEvery number opens the posts behind it.
In plain words: what it is, when it went out, which accounts are yours. No boolean queries.
Keywords, hashtags, the sound, reposts, duets, tagged posts, subreddits and Snapchat, with our own scrapers.
Read against your brief. The ones it isn’t sure about wait for you to accept or reject.
A live dashboard, refreshed daily or weekly, and a read-only link for your client.
TikTok, Instagram, YouTube (long-form and Shorts), X, Reddit, Threads, Facebook and Snapchat (Spotlight, sounds and places).
No. We work from public posts. You tell us which accounts are yours so we can split owned from earned.
Each post is read against your brief: caption, spoken words, on-screen text, the sound, who’s in frame and the comments. Every decision has a written reason, and the posts it isn’t sure about wait for a person.
From each earned post’s views at the CPM set for your campaign. The rate sits next to the number, so anyone can check it.
Usually, yes. Tell us when it went out and we search from that date. Older launches can return fewer posts, as some platforms surface less of their past.
It depends on the size of the launch and how long you want it tracked. We’ll give you a price on the demo call.
Tell us about a launch. On the call we’ll walk you through Sonder with one like it.