1786×their usual views
@nyxcosmetics
2.9M views · 1.4M followers
0.7% engagement
0.7% engagement
Trend Lab
Catch the format while it’s still climbing.
Trend Lab shows the formats spreading this week, grouped by format rather than hashtag, and whether each is still growing, so you join before it peaks.
TikTok@hisserina2.3M views
Trending now
How Many Taps Cat Challenge
First posted 29 Sep, on TikTok
Pet owners repeatedly tap or pat their cat to the rhythm of the audio, counting how many taps it takes until the cat shows irritation, attacks, or reaches their limit.
Still climbing64.8K videos on TikTokOn TikTok
Audio on TikTokoriginal sound - mochiUse this audio
Creators this week
286
Growth on TikTok
1.7×
about 5,900 new TikTok videos a day, on 64.8K so far
Views
40M
292 posts this week
In our data
590 posts
from 570 creators since 29 Sep
New creators per day
A real Trend Lab card: a format spreading on TikTok in October 2026.
Hashtags lag. Formats move.
Too late
A trend is only obvious once it’s everywhere, so brands chase formats that peaked a fortnight ago.
Counted by the wrong thing
One format travels under a dozen captions and none. Counting hashtags splits it into many small ones.
No sense of stage
A big number doesn’t say whether a format is starting, peaking or fading. That’s the question that matters.
Who’s taking off right now.
Posts doing many times their account’s usual, often small or new creators, so you can reach out while they’re hot.
Posts taking off faster than usual · last 3 days
1
268×their usual views
@domesticallyblissful
21.1M views · 1.6M followers
1.1% engagement
1.1% engagement
364×their usual views
@buffalobills
14.4M views · 2.6M followers
3.2% engagement
3.2% engagement
456×their usual views
@afvofficial
3.5M views · 13.7M followers
13.7% engagement
13.7% engagement
Ask about anything.
Paste a link or describe it. If we haven’t seen it yet, we go and look while you wait.
is that a supra
You asked about “is that a supra”
Sonder found 112 posts of “Is That A Supra”
- Finding posts: done
- Watching the top posts: done
- Finding similar posts: done
Is That A Supra
A person excitedly stutters while asking if they are looking at a Toyota Supra before cutting to a cinematic shot of the car.
Who’s posting it
- @rptr_edits
- @patrykxcars
- @ShamaanJoe
- @mambawealth
- @supercar6696
- @whipzotics
The format, not just this week’s clip.
Clips burn out in weeks; the format underneath keeps going. Trend Lab groups the clips into their format, so you see which one has legs.
Silent-film captions
Everyday moments recut as a silent film: black-and-white, piano, and title cards that narrate the drama.
The format1,240 posts
since Jun
since Jun
Clips inside it
- “The kettle had other plans”312 posts
- “Monday, a tragedy in three acts”268 posts
- “The cat files a complaint”401 posts
An illustrative format family.
Also in Sonder
Get to the next format first.
Tell us your niche. On the call we’ll walk you through Trend Lab with the formats moving in it.