Gogglebox on Channel 4, October 2026
Channel 4
Accounts outside Gogglebox's official channels added 7.7M views, 1.4 times the official accounts' 5.6M.
- TikTok
- YouTube
Independent analysis of public posts. Not affiliated with or endorsed by Channel 4.
- Earned views
- 7.7M
- Owned views
- 5.6M
- Posts by other accounts
- 123
- Accounts posting
- 95
Key findings
- Gogglebox's official accounts got 5.6M views from 46 posts. Other accounts got 7.7M views from 123 posts.
- For every view on the official accounts, other accounts added 1.38.
- TikTok had the biggest share of the views from other accounts: 58%.
- The biggest outside account was @thismorning on Instagram, with 1.4M views from 1 post (19% of outside views).
- The most-clipped moment was "Pete and Sophie on This Morning": 2.9M views across 5 posts by other accounts.
Earned next to owned
Other accounts' posts drew 7.7M views next to 5.6M on Gogglebox's own accounts: 58% of all views counted.
Earned views by platform
Where the earned views were: TikTok 58%, Instagram 32%, YouTube 11%.
Top creators
- 1@thismorning1.4M1 post
- 2@thismorning1M1 post
- 3@bbc5live601K1 post
- 4@itvpolitics559K1 post
- 5@ryze_bm_15500K1 post
- 6@thesun480K1 post
- 7@thismorning413K1 post
- 8@sophiesandiford1382K1 post
The accounts whose posts drew the most views: @thismorning (1.4M), @thismorning (1M), @bbc5live (601K).
Most-clipped moments
- 1Pete and Sophie on This Morning2.9M5 posts
- 2Burnham defends appearance: 'not going to apologise'737K4 posts
- 3Jenny and Lee's funniest moments614K11 posts
- 4Burnham and Rotheram's first-look sofa clip405K3 posts
- 5Pete and Sophie's sibling roasts404K3 posts
The most-clipped moment was “Pete and Sophie on This Morning”: 2.9M views across 5 posts by other accounts.
How we counted
We searched TikTok, Instagram and YouTube for public posts about Gogglebox made between 4 Oct 2026 and 3 Nov 2026: clips, reactions, edits, reviews and reposts. Each candidate post was read (caption, spoken words and on-screen text) and kept only if it was really about Gogglebox.
Owned views are on Gogglebox’s own accounts. Earned views are on everyone else’s posts: fans, creators and media. View counts are what each platform showed publicly on 3 Nov 2026; they keep growing after that date. Where a number could not be measured we say so rather than count it as zero.
Download the raw data (free)
Every public post behind this article: links, accounts, platforms, dates and view counts, as CSV in a zip (10 KB · 169 rows). Tell us who you are and we’ll email you the download link.