Strictly Come Dancing 2026
BBC
Accounts outside Strictly Come Dancing's official channels added 26.3M views on top of the official accounts' 116M.
- TikTok
- YouTube
Independent analysis of public posts. Not affiliated with or endorsed by BBC.
- Earned views
- 26.3M
- Owned views
- 116M
- Posts by other accounts
- 946
- Accounts posting
- 369
Key findings
- Strictly Come Dancing's official accounts got 116M views from 717 posts. Other accounts got 26.3M views from 946 posts.
- For every view on the official accounts, other accounts added 0.23.
- TikTok had the biggest share of the views from other accounts: 65%.
- The biggest outside account was @shirleighshirlz on TikTok, with 2.5M views from 33 posts (10% of outside views).
Earned next to owned
Other accounts' posts drew 26.3M views next to 116M on Strictly Come Dancing's own accounts: 18% of all views counted.
Earned views by platform
Where the earned views were: TikTok 65%, YouTube 20%, Instagram 15%.
Top creators
- 1@shirleighshirlz2.5M33 posts
- 2@bbcradio21.4M2 posts
- 3@strictlypoppy1.3M31 posts
- 4@cantapillar1.1M18 posts
- 5@UC0-p7mK8hRVvV86yREq342A1M12 posts
- 6@realitychats101781K3 posts
- 7@bbc679K3 posts
- 8@nikitasswifey624K2 posts
The accounts whose posts drew the most views: @shirleighshirlz (2.5M), @bbcradio2 (1.4M), @strictlypoppy (1.3M).
How we counted
We searched TikTok, Instagram and YouTube for public posts about Strictly Come Dancing made between 12 Aug 2026 and 12 Oct 2026: clips, reactions, edits, reviews and reposts. Each candidate post was read (caption, spoken words and on-screen text) and kept only if it was really about Strictly Come Dancing.
Owned views are on Strictly Come Dancing’s own accounts. Earned views are on everyone else’s posts: fans, creators and media. View counts are what each platform showed publicly on 12 Oct 2026; they keep growing after that date. Where a number could not be measured we say so rather than count it as zero.
Download the raw data (free)
Every public post behind this article: links, accounts, platforms, dates and view counts, as CSV in a zip (55 KB · 1,663 rows). Tell us who you are and we’ll email you the download link.