The Diary of a CEO, October 2026
FlightStory
Accounts outside The Diary of a CEO's official channels added 28.8M views on top of the official accounts' 104M.
- TikTok
- YouTube
Independent analysis of public posts. Not affiliated with or endorsed by FlightStory.
- Earned views
- 28.8M
- Owned views
- 104M
- Posts by other accounts
- 1,079
- Accounts posting
- 520
Key findings
- The Diary of a CEO's official accounts got 104M views from 140 posts. Other accounts got 28.8M views from 1,079 posts.
- For every view on the official accounts, other accounts added 0.28.
- Instagram had the biggest share of the views from other accounts: 84%.
- The biggest outside account was @wealth on Instagram, with 21.4M views from 3 posts (74% of outside views).
- One post made up 53% of the outside views, so the total leans on a single hit.
Earned next to owned
Other accounts' posts drew 28.8M views next to 104M on The Diary of a CEO's own accounts: 22% of all views counted.
Earned views by platform
Where the earned views were: Instagram 84%, YouTube 10%, TikTok 6%.
Top creators
- 1@wealth21.4M3 posts
- 2@theceopodcast_edit1.3M8 posts
- 3@uto.times1.1M1 post
- 4@entrepreneurhours820K1 post
- 5@HubermanProtocols527K3 posts
- 6@united24.media274K1 post
- 7@sarahehillphd234K1 post
- 8@VoxLix-1222K8 posts
The accounts whose posts drew the most views: @wealth (21.4M), @theceopodcast_edit (1.3M), @uto.times (1.1M).
Most-clipped moments
- 1Zelensky on Bucha and hatred341K34 posts
- 2Zelensky tears up, 'I don't sleep'243K31 posts
- 3Zelensky on Trump's diesel blame152K11 posts
- 4Russia's failed three-day Kyiv plan139K22 posts
- 5Bartlett's $60M revenue forecast138K5 posts
The most-clipped moment was “Zelensky on Bucha and hatred”: 341K views across 34 posts by other accounts.
How we counted
We searched TikTok, Instagram and YouTube for public posts about The Diary of a CEO made between 3 Oct 2026 and 3 Nov 2026: clips, reactions, edits, reviews and reposts. Each candidate post was read (caption, spoken words and on-screen text) and kept only if it was really about The Diary of a CEO.
Owned views are on The Diary of a CEO’s own accounts. Earned views are on everyone else’s posts: fans, creators and media. View counts are what each platform showed publicly on 3 Nov 2026; they keep growing after that date. Where a number could not be measured we say so rather than count it as zero.
Download the raw data (free)
Every public post behind this article: links, accounts, platforms, dates and view counts, as CSV in a zip (43 KB · 1,219 rows). Tell us who you are and we’ll email you the download link.