
The Graham Norton Show, series 34
BBC
Accounts outside The Graham Norton Show's official channels added 193M views, 1.4 times the official accounts' 134M.
- TikTok
- YouTube
Independent analysis of public posts. Not affiliated with or endorsed by BBC.
- Earned views
- 193M
- Owned views
- 134M
- Posts by other accounts
- 1,620
- Accounts posting
- 794
Key findings
- The Graham Norton Show's official accounts got 134M views from 99 posts. Other accounts got 193M views from 1,620 posts.
- For every view on the official accounts, other accounts added 1.44.
- YouTube had the biggest share of the views from other accounts: 39%.
- The biggest outside account was @BBC on YouTube, with 19.4M views from 45 posts (10% of outside views).
- The most-clipped moment was "Prince William on Red Sofa": 40.7M views across 303 posts by other accounts.
- 32% of those outside views came from accounts linked to BBC, such as @BBC and @bbciplayer, not from fans.
Earned next to owned
Other accounts' posts drew 193M views next to 134M on The Graham Norton Show's own accounts: 59% of all views counted.
Earned views by platform
Where the earned views were: YouTube 39%, Instagram 38%, TikTok 22%.
Top creators
- 1@BBC19.4M45 posts
- 2@bbciplayer14.7M25 posts
- 3@celebrityreporter122412.4M4 posts
- 4@RollingStill7.3M4 posts
- 5@bbcnordic6.5M7 posts
- 6@bbc6.5M21 posts
- 7@BBCComedy5.9M10 posts
- 8@bbccomedy5.3M7 posts
The accounts whose posts drew the most views: @BBC (19.4M), @bbciplayer (14.7M), @celebrityreporter1224 (12.4M).
Most-clipped moments
- 1Prince William on Red Sofa40.7M303 posts
- 2Tom Cruise Shower Debate14.8M41 posts
- 3Alexander Skarsgard Wicker Nipples9.2M64 posts
- 4Tom Hanks Woody Toy8M6 posts
- 5Florence Pugh Grimsby Accent5.5M34 posts
The most-clipped moment was “Prince William on Red Sofa”: 40.7M views across 303 posts by other accounts.
How we counted
We searched TikTok, Instagram and YouTube for public posts about The Graham Norton Show made between 18 Sep 2026 and 29 Oct 2026: clips, reactions, edits, reviews and reposts. Each candidate post was read (caption, spoken words and on-screen text) and kept only if it was really about The Graham Norton Show.
Owned views are on The Graham Norton Show’s own accounts. Earned views are on everyone else’s posts: fans, creators and media. View counts are what each platform showed publicly on 29 Oct 2026; they keep growing after that date. Where a number could not be measured we say so rather than count it as zero.
Download the raw data (free)
Every public post behind this article: links, accounts, platforms, dates and view counts, as CSV in a zip (66 KB · 1,719 rows). Tell us who you are and we’ll email you the download link.